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Spotify Subscriptions: The Three-Tier Price Discrimination Model
Here in Australia, I'm on a student plan and pay only 6 AUD a month for Spotify, which is less expensive than a cup of coffee. My friends...
Yining Zhu
Sep 291 min read
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Beauty Fast Fashion & Temporary Savings: Anchoring Effect Meets Scarcity
Several of my friends purchased three bottles of the same serum at the same time during this year's Sephora sale. "Normally it's $120,...
Yining Zhu
Sep 291 min read
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Starbucks Cup Prices: How Our Decisions Are Influenced by the Decoy Effect
My friend and I have observed an odd trend at the Broadway Shopping Center Starbucks: hardly anyone orders a tall. Typically, patrons opt...
Yining Zhu
Sep 291 min read
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Train and Flight Dynamic Pricing: The Art of Revenue Management and the Elasticity Game
This June, as the semester came to an end, I was preparing to return home. I became obsessed with checking flights, of course. To be...
Yining Zhu
Sep 292 min read
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Uber's Sydney Rain Surge: Not Price Gouging, but Demand and Supply
I was caught in the rain one evening last year in Sydney city centre. I opened the Uber application and the multiplier jumped from 1.2 to...
Yining Zhu
Sep 213 min read
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Sydney Student Rentals: The 15% Premium Born of Information Asymmetry
I made a puzzled discovery last year when I sought to rent an apartment in Sydney. A two-bedroom apartment in the same area was priced to...
Yining Zhu
Sep 213 min read
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The Secret of Second-Degree Price Discrimination Hidden in Sydney Supermarkets
I frequently see a familiar yellow sign in front of the milk fridge at Coles on the weekends: Buy two, get one free; bottles start at...
Yining Zhu
Sep 213 min read
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The Real Truth Behind ‘Price Elasticity’ Hidden in a Cup of Coffee in Sydney
On mornings when I had 8 a.m. classes, I often found myself torn between the university café and a small shop down the road. At the café,...
Yining Zhu
Sep 212 min read
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